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BENEFITS OF WOOL

Durable

Wool is well-known to be strong and resilient. Wool fibre can be bent 20,000 times without breaking and still have the power to recover; it will however naturally biodegrade when the time comes.

Eco-Friendly

Wool uses significantly less energy during its production than manufacturing man-made fibres. Wool production produces lower carbon dioxide emissions and hence has a low carbon impact on the earth.

Recyclable

Old wool fabric and fibre can be recycled for many uses including insulation and geotextiles, as well as being an effective compost as it slowly releases nitrogen rich nutrients back to the soil.

All wool which Abraham Moon use for fabrics is sourced from our network of reputable woolgrowers. 70% of our wool is imported from New Zealand, a further 25% from South Africa and the final 5% is Australian.


Every year a sheep produces a new fleece; making wool a renewable fibre source. Wool is produced ethically in New Zealand, South Africa and Australia without stress to the animals or the environment.

Versatile Fibres - How Wool works with Interiors & Fashion

Wool offers several levels of unique comfort to an interior environment. Its superior performance, in comparison to man-made fibres, saves money as furnishings and carpets will not need replacing as quickly. As well as providing a soft and luxurious feeling to furnishings and floorings, being a naturally occurring fibre it has so many other amazing benefits when used in home or public space interior design.

Colour and Texture – Wool has excellent dye holding properties meaning woollen fabrics and floor coverings are available in every shade, pattern and texture. All of which combine to offer a stunning interior design.

Durability with long lasting appearance – Wool is like a spring, it has natural crimp that allows it to return to its natural shape. Its complex coiled structure gives it great resilience against becoming flat and hard. Wool upholstery can also withstand perpetual use whilst retaining colour and form.

Easy-care – The outside surface of wool fibre consists of a series of overlapping scales which means dirt sits on the surface making it extremely easy to remove with a simple vacuuming. This structure also means it does not absorb spills quickly allowing time for them to be easily blotted up.

Naturally Anti-static – Wool generates very little static electricity. Static attracts lint, dirt and dust so its anti-static properties keep it cleaner for longer.

Flame retardant –The high nitrogen and water content make wool a naturally fire retardant fibre which is hard to ignite. Wool does not melt, drip or emit fumes – the major cause of death in fire and also the major issue for restricting access by fire officers during incidents.

Sound Insulation Properties - Wool is a natural acoustic insulator and can limit the spread of sound. It can help reduce sound reverberation and the transmission of noise from room to room and one level to another.

Hypoallergenic – Wool is resistant to bacteria, mould and mildew that can trigger allergic reactions in people. Wool also has microscopic pores that respond effectively to changes in humidity making it unfavourable for the growth and breeding of the house dust mite whose allergens are one of the triggers for asthma attacks.

Cleaner Internal Air - Enjoying a unique natural cell structure, wool can work in harmony with its environment. Not only does wool absorb harmful pollutants from the air, it does not re-emit them as it holds them permanently within its core. It’s estimated that wool used in interiors can help purify the air for 30 years.

Energy Efficient – Wool has good insulation properties and by helping reduce heat transfer through floors, walls and windows, woollens can contribute to energy, financial and carbon savings arising in buildings.

Wool has dressed people throughout the ages, from when primitive man first clothed himself in the woolly skins of wild sheep to its use today where its versatility and natural benefits are used in everyday fashion as well as clothing for extreme conditions.

Colour - Wool absorbs many different dyes deeply and uniformly meaning that wool fabric is available in every shade. These rich colours offer an infinite choice and possibilities for the fashion industry.

Natural elasticity – Wool has a unique crimp providing it with a natural elasticity allowing fabrics to return to their natural shape and be able to resisting wrinkles and creasing.

Flexibility - A wool fibre can be bent back on itself more than 20,000 times without breaking, compared to about 3,000 times for cotton and 2,000 times for silk. This makes woollen fabrics resistant to tearing, additionally the outer skin of wool fibre acts as a protective film giving wool cloth improved resistance to abrasion.

Breathable - Wool can easily absorb up to 30% of its weight in moisture without feeling damp or clammy. The ability of wool to absorb moisture makes it comfortable in both warm and cold conditions. By absorbing perspiration, wool enhances the body’s own cooling system and helps keep the skin dry. This characteristic makes wool a versatile all-season fabric.

UV Protection - Wool has a natural UV protection factor of 30+ in more than 70% of cases, much higher than most synthetics and cotton.

Flame retardant –The high nitrogen and water content make wool a naturally fire retardant fibre which is hard to ignite. Wool also does not melt, drip which is why it is used in protective clothing.

Abraham Moon has been partners of the Woolmark for over 30 years producing some of the finest wool apparel and interior textile products.

The Woolmark is one of the most renowned textile logos in the world. Created in 1964, the design represents the softness, elegance, and modernity of wool.

The value of the Woolmark brand is well established the world over in the apparel, interior textiles and home laundry sectors. When you see the Woolmark on a product it provides you with guaranteed pure new wool content and an assurance that you are purchasing a superior product.

Visit the Woolmark website to find at more at www.merino.com

The Campaign for Wool is a five year initiative convened by HRH The Prince of Wales to demonstrate wool's natural renewable qualities and unique versatility.

Wool organisations from around the world have come together with woolgrowers, manufacturers, designers and retailers to show you just how diverse and adaptable wool is. Abraham Moon are strong advocates of the campaign and its messages.

Support the campaign and find out more at their website www.campaignforwool.org

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