Privacy Policy

1.1 All contents copyright © 2010 Abraham Moon & Sons Ltd. All rights reserved.

1.2 Abraham Moon & Sons Ltd is committed to protecting and respecting the privacy rights of visitors to the “Bronte” website: (“Our Site”).

1.3 This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. We will take measures to ensure that the personal data you submit to us remains private, and is used only for the purposes as set forth herein.  Please read the following carefully to understand our views and practices regarding you personal data and how we will treat it.

1.4 For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is Abraham Moon & Sons Ltd. “Bronte” is a trading division/name of Abraham Moon & Sons Ltd.  Abraham Moon & Sons Ltd is a private limited company registered in England and Wales under company number 00163364 and our registered office and trading address is at Netherfield Mills, Guiseley, Leeds, West Yorkshire, LS20 9PA.  Our VAT number is GB 886 7604 68.

1.5 Abraham Moon & Sons Ltd may collect and process the following data about you:

1.5.1 Information that you provide by filling in forms on Our Site This includes information provided at the time of registering to use Our Site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by Abraham Moon & Sons or Bronte and when you report a problem with Our Site;

1.5.2 If you contact us, we may keep a record of that correspondence;

1.5.3 If you download information or documents we may keep a record;

1.5.4 We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;

1.5.5 Details of transactions you carry out through Our Site and of the fulfilment of you orders;

1.5.6 Details of you visits to Our Site including, but not limited to, traffic data, location data, web logs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

1.5.7 While visiting Our Site, we may ask you to provide information such as you name, mailing address email address, title, organisation, and information supplied by you that personally identifies, personal data for purposes of interacting with our site.

2 What are cookies?

2.1 We may also collect information about you computer, including where available your IP address, location of your computer on the internet, operating system and browser type, for system administration, troubleshooting purposes and to report aggregate information to our advertisers and other affiliated third parties. We do not however, use IP address logs to track your session or your behaviour on Our Site. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

2.2 For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

2.2.1 To estimate our audience size and usage pattern;

2.2.2 To store information about your preferences, and so allow us to customise our site according to your individual interests;

2.2.3 To speed up your searches;

2.2.4 To recognise you when you return to our site.

2.3 By tracking usage, we can best determine what features of Our Site best serve you.

2.4 We cannot access other cookies sent by other web sites or the information contained therein. Additionally, we cannot obtain details of you email address or any other information about you through the use of a cookie. The only way we would obtain this information is if you specifically submit that information to us.

3 May you decline to accept a cookie?

3.1 You may refuse to accept cookies by activating the setting on you browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access or view certain parts of Our Site which has been designed for optimal presentation. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to Our Site.

3.2 Please note that our advertisers, affiliated third parties and other sites linked to Our Site may also use cookies, over which we have no control.

4 What benefits do I receive from cookies?

4.1 Overall, the use of cookies helps to give you a customized experience at Our Site. Through the use of cookies, we will know what’s working and what’s not. That information is then used to keep Our Site fresh and relevant to you the user. Cookies also allow the personalisation of any online services we may provide to you.

5 Where we store you Personal Data

5.1 Abraham Moon & Sons Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

5.2 All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology.

5.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to Our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

6 Use Made of the Information

6.1 We use information held about you in the following ways:

6.1.1 To ensure that content from Our Site is presented in the most effective manner for you and your computer;

6.1.2 To provide you with information, products or services that your request from us or which we feel may interest you, where you have consented to be contacted for such purposes;

6.1.3 To carry out our obligations arising from any contracts entered into between you and us;

6.1.4 To allow you to participate in interactive features of our service, when you choose to do so;

6.1.5 To notify you about changes to our service.

6.2 We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone.

6.3 If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

6.4 If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

6.5 If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please email our webmaster at or alternatively contact us as Bronte, Netherfield Mills, Guiseley, Leeds, West Yorkshire, LS20 9PA.

6.6 We do not disclose information about identifiable individuals to unaffiliated third parties but we may provide our business partners and other affiliated third parties with aggregate information about our users (for example, the number of users who have visited Our Site on a specific day). We may also use such aggregate information to help affiliated third parties reach the kind of audience they want to target. Abraham Moon & Sons Ltd/Bronte may match aggregated user information with third party data. Also, we may disclose aggregated user statistics in order to describe our services to potential advertisers, partners and other third parties, and for other lawful purposes.

7 Disclosure of You Information

7.1 We may disclose you personal data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

7.2 We may disclose your personal data to third parties:

7.2.1 In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

7.2.2 If Abraham Moon & Sons Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

7.2.3 If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Abraham Moon & Sons Ltd our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

8 Third Party Hosting

8.1 Abraham Moon & Sons Ltd contracts with one or more third parties to maintain and host Our Site. Therefore, any information you submit, including personal data shall be placed and stored on a computer server maintained by this third party. Your use of Our Site and any provision of personal data you submit to Our Site constitute your acknowledgement that such information or content could pass through and may be stored in servers outside the control of Abraham Moon & Sons Ltd. You agree that Abraham Moon & Sons Ltd has no liability or responsibility for any such pass through or storage of same.

8.2 Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

9 Access to Information

9.1 The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

10 Changes to Our Privacy Policy

10.1 Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Changes can be made at any time and at our sole discretion. Your continued use of our site following our posting of a change notice will constitute binding acceptance of those changes.

11 Contact

11.1 Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Bronte, Netherfield Mills, Guiseley, Leeds, West Yorkshire, LS20 9PA.